shaped like games
Pause. Breathe. Play.
At Ló&co, I work with founders who want to think clearly before they act; especially when at a crossroads.
Through strategic games, movement, and inclusive perspectives, I help you make grounded decisions, and create value that is human, sustainable, and strategic.
This methodology is for you if ...
- You have experience, clients, or traction, but feel scattered or stuck.
- You are not looking for shortcuts or someone to tell you what to do, but for a way to think better before acting.
- You work in creative, wellness, or experience-driven fields where judgment, nuance, and human insight matter.
- This approach is not for everyone. It is designed for founders and agile businesses willing to pause, reflect, and decide deliberately.
Sunny Side Up
How would you like your brand?
Play with the egg to see what's on the menu...
Play with the egg to see what's on the menu...
Six words. One story:
Cook your brand your way.
Six words. One story:
Cook your brand your way.
Hi, I’m Myriam López
After three decades in big media, leading creative and brand strategy at Showtime, MTV/VH1, and The New York Times, and teaching design at Parsons School of Design, I now focus on helping founders align purpose with profitable action.
My approach blends strategic thinking with embodied awareness. Just like in Pilates, everything begins at the centre. I help founders breathe through uncertainty, regain focus, and shape strategies that fit the person and the business in front of me.
And if you’re curious: Ló&co. comes from López and “co.” stands for company and collaboration, but it also means “crazy” in Spanish. Because you’ve gotta be a little nuts to be an entrepreneur.
Play is strategy in disguise
The Way ™
The Ló&co. Way™ is a strategic mentoring methodology designed to cut through complexity, clarify priorities, and improve decision-making.
I champion experiential discovery to drive business strategy and guide you to see your brand from multiple angles. We slow down at critical moments so decisions can move forward with clarity and hold under pressure.
There are no templates, formulas, or funnels. The work is shaped around your experience, your context, and the real constraints you are operating within.
At the core of this methodology is The 6 Zones™ framework, a sequence of strategic shifts that turn reflection into concrete choices and ideas into decisions you can act on.
Packages
Simple, Powerful, and Playful. Choose the pace and depth that fits where you are now.
A 90-minute session to tackle a specific challenge and test the waters with the Ló&co way.
Perfect if you’re: New to Ló&Co and looking for an energizing mentoring session, without overcommitting.
- 1 × 90-minute mentoring session
A focused conversation revealing strengths, blind spots, and immediate opportunities. Or
a signature game tailored to your challenge or a mini brand audit.
PDF with simple relief exercises
Extra perk: Your fee is credited toward "Done to Perfection" if you continue.
One focused day or 2 half days to make one big business decision and turn it into a clear, usable plan.
Perfect if you' re: an established founder who is tired of circling the same questions and wants to walk away with one defined offer, focus, or a plan you can put to work immediately.
- Before the Day
You complete a short questionnaire and, if needed, a brief clarity call so we can choose your “one big thing” for the day so we enter the day informed and ready to work on decisions, not vague ideas.
VIP Day
7 hours of live strategic work structured in focused blocks with one or two proprietary Ló&co games chosen for your specific situation. We alternate deep work with breathing and centering moments to maintain focus and cognitive sharpness. Together we design and stress‑test your chosen outcome (offer, focus, or plan) and capture it in simple, working documents you can use right away.
After the Day
You receive a written strategic recap with your key decisions and clear next steps. A follow‑up call weeks later checks how implementation is going, refines where needed, and helps you keep momentum.
A partnership to move your team/brand through all 6 transformational Zones, from diagnosis to implemented change and measurable results.
Perfect if you’re: A professional or an institution ready for a full alignment process, from who you are to what you offer, in a deep, transformative experience.
- 1 × 30-minute kick-off call
- Breathing and alignment exercises to reconnect and focus
- 1 × Full Brand Audit (valued at 450€)
- 6 × 90-minute strategy sessions, one per Zone (Confusion, Self-Discovery, Empathy & Curiosity, Connecting the Dots, Voice, Clarity)
- Recaps + actionable next steps
- 1 × 30-minute follow-up call
Bonus 1
2 Free custom games designed for your journey (with detailed instructions)
Bonus 2
VIP access to exclusive workshops and new game releases
Bonus 3
20% off Ló&co. transformational business retreats
A 3-Dimensional Transformation
Inhale curiosity, exhale tension. Connecting first to yourself, then to your work and values, and finally to your mission’s wider impact. This grounds your efforts beyond immediate goals, fostering responsible growth.
We build in time to reflect, question, play, and focus on what truly matters. Funnels and KPIs work for some, but not everyone. My approach invites thoughtful reflection and insight, helping strategies grow organically to be both original and deeply effective.
A 6-stage path that mirrors the entrepreneur's journey, from fog to clarity. We explore areas often missed by conventional mentoring methods, using strategic games and guided activities to surface truth, voice, and fit.
Testimonials
“Everything we’d assumed about our product for years was turned on its head in the very first session. From that moment on, we started making decisions with a completely different mindset.”
D+M Architecture, Madrid
“Working with Myriam helped us find a brand voice truly aligned with our values and energy. Her games and creative approach translated our essence into a visual and emotional narrative. Her guidance marks a clear before-and-after in how we communicate.”
Eleonora Mazza Pilates, Guadarrama
“Myriam's energy is contagious, and she can whip up a game to solve a very specific block on the go. I never know what to expect going into a session, but I know I'll come out of it the wiser.”
Conor Carolan, New York
What to expect
- A clear sense of who you are and why your work matters
- Develop messaging that flows naturally and feels authentic
- Establish a grounded starting point for decision making
- Offers that align with your vision, your people, and each other
- A deeper read on your clients’ hopes and problems
- A brand story that builds trust, not just transactions
- Knowing what to prioritize and why it matters now
- Learn to pivot early: mistakes are necessary to grow
- Discover new, practical ways to solve business challenges
Q&A
Spin the wheel, shape your brand
Big shifts start when you stop playing it safe. Step into the zones, connect the dots, and see what happens when strategy meets curiosity.
Still wondering if The Ló&co. Way™ is the right approach for you? Let's have a chat!.
