Business Strategy
Shaped Like Games

"I worked alongside Myriam on the front lines of entertainment for years, and what I remember most isn't any single campaign. It's the standard she held, consistently, project after project, in an industry that will happily let things slip. Her work pushed the creative envelope without losing the thread of what the project needed to do.

Myriam understood the difference between creative for its own sake and creative that lands.

What separates Myriam from other Creative Directors I've encountered is how she leads. I was her student before I was her peer, and I watched her read people with an accuracy that still impresses me. She could see what someone was capable of before that person could, and she was patient enough to wait for it to surface."

"Throughout the time we worked together at Showtime, Myriam demonstrated a rare ability to conceive campaigns that resonated across diverse audiences, not as a checkbox but as a natural extension of how she thinks. Her creative vision and her values were never in tension. They were the same thing.

Myriam brings something to creative work that's harder to name than talent: a genuine commitment to doing it right, and to doing it inclusively.

She is also, in the practical sense, exceptionally reliable. In an industry built on managed chaos, Myriam meets deadlines without sacrificing quality. She brings focus and energy to the room without the performance that often comes with it."